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    <title>On the Trail</title>
    <link>https://sales.carbontrail.co/blog</link>
    <description>We're making it easy for any business to understand their carbon footprint. Find out how here.</description>
    <language>en</language>
    <pubDate>Mon, 11 Sep 2023 20:31:49 GMT</pubDate>
    <dc:date>2023-09-11T20:31:49Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>How to calculate and reduce your supply chain emissions</title>
      <link>https://sales.carbontrail.co/blog/supply-chain-emissions</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/supply-chain-emissions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/chuttersnap-9cCeS9Sg6nU-unsplash.jpg" alt="Supply chain" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;To calculate the full greenhouse gas emissions for your business, you'll need to engage with your supply chain.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/supply-chain-emissions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/chuttersnap-9cCeS9Sg6nU-unsplash.jpg" alt="Supply chain" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;To calculate the full greenhouse gas emissions for your business, you'll need to engage with your supply chain.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=21971712&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsales.carbontrail.co%2Fblog%2Fsupply-chain-emissions&amp;amp;bu=https%253A%252F%252Fsales.carbontrail.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Explained</category>
      <pubDate>Thu, 07 Sep 2023 04:04:02 GMT</pubDate>
      <guid>https://sales.carbontrail.co/blog/supply-chain-emissions</guid>
      <dc:date>2023-09-07T04:04:02Z</dc:date>
      <dc:creator>Matt McGregor</dc:creator>
    </item>
    <item>
      <title>An introduction to carbon offsets</title>
      <link>https://sales.carbontrail.co/blog/carbon-offsets</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/carbon-offsets" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/Windmills%20carbon%20offsets.jpg" alt="An introduction to carbon offsets" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Carbon offsets are a way to compensate for unavoidable carbon emissions. When you buy an offset, you fund projects that reduce greenhouse gas (GHG) emissions.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/carbon-offsets" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/Windmills%20carbon%20offsets.jpg" alt="An introduction to carbon offsets" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Carbon offsets are a way to compensate for unavoidable carbon emissions. When you buy an offset, you fund projects that reduce greenhouse gas (GHG) emissions.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=21971712&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsales.carbontrail.co%2Fblog%2Fcarbon-offsets&amp;amp;bu=https%253A%252F%252Fsales.carbontrail.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Explained</category>
      <pubDate>Tue, 22 Aug 2023 00:42:43 GMT</pubDate>
      <guid>https://sales.carbontrail.co/blog/carbon-offsets</guid>
      <dc:date>2023-08-22T00:42:43Z</dc:date>
      <dc:creator>Matt McGregor</dc:creator>
    </item>
    <item>
      <title>What is greenwashing? A guide for businesses</title>
      <link>https://sales.carbontrail.co/blog/greenwashing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/greenwashing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/sebastian-unrau-sp-p7uuT0tw-unsplash.jpg" alt="What is greenwashing? A guide for businesses" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;If you're a business owner, you need to be careful about the environmental claims you make.&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/greenwashing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/sebastian-unrau-sp-p7uuT0tw-unsplash.jpg" alt="What is greenwashing? A guide for businesses" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;If you're a business owner, you need to be careful about the environmental claims you make.&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=21971712&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsales.carbontrail.co%2Fblog%2Fgreenwashing&amp;amp;bu=https%253A%252F%252Fsales.carbontrail.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Explained</category>
      <pubDate>Wed, 16 Aug 2023 04:51:06 GMT</pubDate>
      <guid>https://sales.carbontrail.co/blog/greenwashing</guid>
      <dc:date>2023-08-16T04:51:06Z</dc:date>
      <dc:creator>Matt McGregor</dc:creator>
    </item>
    <item>
      <title>Understanding the ISSB Standards: What You Need to Know</title>
      <link>https://sales.carbontrail.co/blog/understanding-the-issb-standards-what-you-need-to-know</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/understanding-the-issb-standards-what-you-need-to-know" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/firmbee-com-jrh5lAq-mIs-unsplash.jpg" alt="Photo by Firmbee on Unsplash" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you aware of the major changes happening in the world of sustainability reporting?&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/understanding-the-issb-standards-what-you-need-to-know" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/firmbee-com-jrh5lAq-mIs-unsplash.jpg" alt="Photo by Firmbee on Unsplash" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you aware of the major changes happening in the world of sustainability reporting?&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=21971712&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsales.carbontrail.co%2Fblog%2Funderstanding-the-issb-standards-what-you-need-to-know&amp;amp;bu=https%253A%252F%252Fsales.carbontrail.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Policy &amp; Governance</category>
      <category>Explained</category>
      <pubDate>Wed, 05 Jul 2023 04:22:39 GMT</pubDate>
      <author>hello@carbontrail.co (Tom Hallam)</author>
      <guid>https://sales.carbontrail.co/blog/understanding-the-issb-standards-what-you-need-to-know</guid>
      <dc:date>2023-07-05T04:22:39Z</dc:date>
    </item>
    <item>
      <title>Carbon credits - what they are and what you can do with them</title>
      <link>https://sales.carbontrail.co/blog/carbon-credits-what-they-are-and-what-you-can-do-with-them</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/carbon-credits-what-they-are-and-what-you-can-do-with-them" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/markus-spiske-Y-YaTBtNzKo-unsplash.jpg" alt="Photo by &lt;a href=&amp;quot;https://unsplash.com/@markusspiske?utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText&amp;quot;&gt;Markus Spiske&lt;/a&gt; on &lt;a href=&amp;quot;https://unsplash.com/s/photos/forestry?orientation=landscape&amp;amp;utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText&amp;quot;&gt;Unsplash&lt;/a&gt;   " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 10px;"&gt;Photo by &lt;a href="https://unsplash.com/@markusspiske?utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText"&gt;Markus Spiske&lt;/a&gt; on &lt;a href="https://unsplash.com/s/photos/forestry?orientation=landscape&amp;amp;utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText"&gt;Unsplash&lt;/a&gt;&lt;/p&gt; 
&lt;p&gt;We're here to tell you a bit more about carbon credits and dispel some common misconceptions. If you're interested in offsetting or just a bit curious about the space - read on...&lt;/p&gt; 
&lt;h2&gt;What is a carbon credit?&lt;/h2&gt; 
&lt;p&gt;In 1997, 180 countries got together and signed the &lt;a href="https://unfccc.int/kyoto_protocol"&gt;Kyoto Protocol&lt;/a&gt;, as there was already scientific consensus that global warming was occurring, and that action needed to be taken to reduce CO&lt;sub&gt;2 &lt;/sub&gt;emissions.&lt;/p&gt; 
&lt;p&gt;The agreement created a number of "carbon credits" that could be used to signify an amount of CO&lt;sub&gt;2&amp;nbsp;&lt;/sub&gt;being removed or prevented from entering the at atmosphere. Those carbon credits are associated with a project or change in land use, and can be bought by companies who are looking to offset their activities.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://sales.carbontrail.co/blog/carbon-credits-what-they-are-and-what-you-can-do-with-them" title="" class="hs-featured-image-link"&gt; &lt;img src="https://sales.carbontrail.co/hubfs/markus-spiske-Y-YaTBtNzKo-unsplash.jpg" alt="Photo by &lt;a href=&amp;quot;https://unsplash.com/@markusspiske?utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText&amp;quot;&gt;Markus Spiske&lt;/a&gt; on &lt;a href=&amp;quot;https://unsplash.com/s/photos/forestry?orientation=landscape&amp;amp;utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText&amp;quot;&gt;Unsplash&lt;/a&gt;   " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 10px;"&gt;Photo by &lt;a href="https://unsplash.com/@markusspiske?utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText"&gt;Markus Spiske&lt;/a&gt; on &lt;a href="https://unsplash.com/s/photos/forestry?orientation=landscape&amp;amp;utm_source=unsplash&amp;amp;utm_medium=referral&amp;amp;utm_content=creditCopyText"&gt;Unsplash&lt;/a&gt;&lt;/p&gt; 
&lt;p&gt;We're here to tell you a bit more about carbon credits and dispel some common misconceptions. If you're interested in offsetting or just a bit curious about the space - read on...&lt;/p&gt; 
&lt;h2&gt;What is a carbon credit?&lt;/h2&gt; 
&lt;p&gt;In 1997, 180 countries got together and signed the &lt;a href="https://unfccc.int/kyoto_protocol"&gt;Kyoto Protocol&lt;/a&gt;, as there was already scientific consensus that global warming was occurring, and that action needed to be taken to reduce CO&lt;sub&gt;2 &lt;/sub&gt;emissions.&lt;/p&gt; 
&lt;p&gt;The agreement created a number of "carbon credits" that could be used to signify an amount of CO&lt;sub&gt;2&amp;nbsp;&lt;/sub&gt;being removed or prevented from entering the at atmosphere. Those carbon credits are associated with a project or change in land use, and can be bought by companies who are looking to offset their activities.&lt;/p&gt;  
&lt;img src="https://track-ap1.hubspot.com/__ptq.gif?a=21971712&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fsales.carbontrail.co%2Fblog%2Fcarbon-credits-what-they-are-and-what-you-can-do-with-them&amp;amp;bu=https%253A%252F%252Fsales.carbontrail.co%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Explained</category>
      <pubDate>Mon, 15 May 2023 20:55:54 GMT</pubDate>
      <author>hello@carbontrail.co (Tom Hallam)</author>
      <guid>https://sales.carbontrail.co/blog/carbon-credits-what-they-are-and-what-you-can-do-with-them</guid>
      <dc:date>2023-05-15T20:55:54Z</dc:date>
    </item>
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